Investing When Markets Are Down

by | Mar 1, 2022 | Savings & Investments

It’s difficult to watch markets fall and values decrease, but investors with a long-term investment time horizon can handle the volatility.

For some investors during a market downturn, it’s hard to remember why they agreed to take on risk. Stock Markets draw the most attention on their best and worst days, but there is one thing to always remember: Stay the course and stick with your investment strategy throughout the good and the bad.

Here are three reasons to keep investing, even in what seems to be the worst of times:


1. Euro cost averaging is effective in market downturns

If you put some of your salary into a pension scheme at work or make monthly contributions into a savings account, you’re already using a form of euro cost averaging. It’s an effective investment strategy that not only protects you from price volatility but also keeps you disciplined. It works particularly well when you don’t have a big lump sum of money to invest.

By investing a fixed amount every month, you’re buying into the market regardless of where prices are. This eliminates the tendency to try and “time the market” and invest emotionally or speculatively. Over time, you’re buying more units at a lower price, which translates to more returns when the market inevitably rises again.


2. The best days in the market often follow the worst

Should you invest when the market is down? Yes, you should invest when the market is down, when it’s up, and when it’s sideways… If you’re already planning to invest, buying while prices are down can prove to be a smart move.

If you found that something on your shopping list has gone on sale, you’d definitely buy it and enjoy the savings, right? Stocks and investments should be no different. If you’re already planning to invest, buying while prices are down can be a smart move. After all, “buy low, sell high” is a standard mantra for successful investors.

Investing is about reaching your financial goals, and that requires keeping your eyes on the prize in all sorts of market conditions. While investing is more about time in the market than timing the market, it is also true that you should take advantage of lower markets to buy in. 


3. Your long-term goals can handle it

The stock market serves a very specific purpose for the average investor; usually, to grow a pot of money to use at a specific point in the future.

If you’re saving for a big important goal, for example – your retirement, your kids’ college fees, a new house etc. and it’s more than five years from now, your investments will more than likely recover. That’s why buying and holding a portfolio of diversified investments is effective for most long-term investors.

If you have cash or savings available for investments now is the perfect environment to maximise on potential growth. Here at Oaktree, we are working with clients to execute an investment ‘phasing’ strategy to safeguard their wealth accumulation and take advantage of these exceptional conditions to obtain growth and returns. 


For more information about investing, feel free to give us a call on 025-30588 or book a complimentary chat here

Wondering if now is a good time to invest with markets down? Our expert financial advisor, Adrian, shares his insights in this video. Get the answers you need to make informed investment decisions. 


Oaktree Financial Services Ltd is regulated by the Central Bank of Ireland.

All content provided in these blog posts is intended for information purposes only and should not be interpreted as financial advice. You should always engage the services of a fully qualified financial adviser before entering any financial contract. Oaktree Financial Services Ltd will not be held responsible for any actions taken as a result of reading these blog posts.

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